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How We Rebranded, Redesigned & Redefined a Small Enterprise

How We Rebranded, Redesigned & Redefined a Small Enterprise

A Case Examine on Modern Sleep Options, Surrey, BC

Our staff loves serving to small enterprise house owners rebrand-from bringing web site redesign concepts to life to rising engagement on social media.

It is not solely as a result of we’re passionate in regards to the work, but additionally as a result of we love seeing our entrepreneurs succeed.

Now, I do know it is nearly foolish to say how difficult a yr 2020 has been for small companies. I am positive you’ve got heard it 1,000,000 instances!

However the truth that it was such a tough yr for a lot of small companies made the rebranding work we’re doing for a small enterprise like Modern Sleep Options that rather more impactful.

Modern Sleep Options’ unique web site wasn’t supporting or rising leads or gross sales in any respect. That they had a finicky procuring cart system that was difficult to make use of.

The location featured an outdated design and a scarcity of compelling search engine marketing copy. There was no point out of their values or health-centred strategy, that are what set them aside from the big-box shops.

Prior to now, Dave and Terry had additionally been utilizing extra conventional promoting campaigns akin to radio, TV, print and even boards at Rogers Enviornment to draw the eye of Canucks followers.

With quite a few technical and advertising and marketing/branding points, they weren’t getting any on-line gross sales.

Whereas they had been getting in-store purchases earlier than COVID-19 got here alongside, the pandemic put a cease to that.

Modern Sleep Options wanted to pivot quick and create a sturdy eCommerce website and implement a brand new on-line advertising and marketing technique.

It was time for a contemporary strategy, so that is how we modernized Modern Sleep Options’ model to present them a aggressive edge going into 2021.

A whole model and web site redesign.

From the emblem to the product pages, we made positive Modern Sleep Options’ branding was constant and interesting throughout all pages of the web site.

Like we do with each consumer, we began with an in-depth model evaluation to outline their distinctive promoting proposition (USP), audience, firm imaginative and prescient, model positioning and extra.

This evaluation strengthened the necessity to give their current brand a model refresh. It was not solely outdated, but it surely didn’t mirror the wholesome vibe that was wanted to place them in another way from different mattress and mattress sellers.

The brand redesign course of was a collaborative one bringing David and Terry into the combo each step of the best way, making certain the ultimate design was one they beloved and knew represented their model positioning precisely.

One other one among our web site redesign initiatives was to provide you with a brand new tagline to distinguish the corporate from their big-box rivals. As a result of the house owners satisfaction themselves on promoting pure, natural and made-in-Canada merchandise wherever doable, “Sleep More healthy. Reside Higher” was the profitable assertion.

Our subsequent step was to develop our web site tech specs, key phrase evaluation and website mock-ups. (A mock-up is a format that reveals what components might be on an online web page. You do not simply begin creating menus, slapping on photographs and placing in hyperlinks on a reside web page!)

It is necessary for small enterprise house owners to know there’s a lot extra to a web site redesign than selecting brand colors and font sizes!

For instance, an enormous a part of the method is taking the person expertise into consideration. What course of circulation will they undergo to make sure a straightforward expertise whereas on the positioning?

When designing and growing the Modern website, we wished to ensure website guests instantly know they’re in the proper place and might simply discover the merchandise they want.

Moreover, making certain a website seems nice on any gadget, from desktops to smartphones is essential. Photographs and font sizes could look good in your laptop however break or look crowded on a telephone display.

Whereas there’s an excessive amount of creativity concerned in implementing web site redesign concepts, numerous your success depends upon well-executed net growth.

Since we do not use cookie-cutter templates, bought themes, or DIY third celebration website builders, our shoppers know they’re getting one of the best quality-built website that may showcase their model completely.

The Modern website was in-built WordPress utilizing a custom-made WooCommerce plugin for the procuring cart system. We additionally built-in Fixed Contact for checklist constructing and being able to ship deserted cart emails to those that go away the positioning with out ending their buy.

As you’ll be able to see, until you are a advertising and marketing/technical/designer guru, rebranding your corporation is not a DIY mission. There are too many necessary branding, programming and implementation components at stake. It doesn’t matter what business you are in, it’s best to think about hiring a full-service skilled net design and growth firm.


Learn: The Significance of Model Messaging for a Profitable Web site Redesign

I am positive you’ve got landed on somebody’s web site and felt like one thing was simply… improper; or perhaps you had been instantly turned off with out even realizing why.

Likelihood is, you shortly clicked again to discover a competitor’s web site, the place you felt extra snug and safe.

Your guests might really feel the identical manner in case you do not take note of the way you come throughout to your audience. That is why it is essential to determine your model type earlier than you redesign your web site.

On this article, I’ll share 5 questions you’ll want to reply to find out your corporation model identification and create the simplest web site doable.

Extra on on-line.


Compelling, benefit-driven copywriting.

Individuals aren’t going to purchase from a small enterprise if the copy focuses closely on product specs or lacks a cohesive story. It is whenever you begin to speak about why somebody desires what you are promoting which you can actually attain your audience.

A further problem for Modern Sleep Options: they’re promoting high-end merchandise on the lowest worth, however shopping for a mattress remains to be a substantial funding.

So, we knew we wanted to shortly seize individuals’s consideration with the proper copy, moderately than highlighting worth factors.

As a part of our on-line advertising and marketing technique, we appeared for what issues every product solved. For instance, a life-style adjustable mattress is good for not solely individuals with a medical situation akin to acid reflux disease, but additionally for folk who prefer to learn or use a laptop computer in mattress.

Equally, we discovered a magnet remedy mattress acts like a mini electrical heating pad to stimulate blood circulation and ship vitamins to restore and heal broken tissues when you sleep. You get up pain-free and rejuvenated.

Is not that rather more attention-grabbing than product specs?

Modern Sleep Options’ on-line advertising and marketing technique additionally contains touchdown pages and weblog posts with rigorously chosen key phrases to additional clarify the advantages of their merchandise and maximize search engine marketing for extra natural visitors.

Strategic ongoing search engine marketing, SEM & social media campaigns.

Our work does not finish when the web site is full! To assist Dave and Terry keep aggressive, make gross sales, improve leads and have interaction their viewers, now we have now turned our focus to concentrated search engine marketing, SEM and social media campaigns.

search engine marketing stands for SEO and is a non-paid on-line advertising and marketing technique that centres round optimizing your web site and content material with phrases and phrases that individuals would sort right into a search engine.

By doing key phrase and competitor analysis, we created goal key phrases to make use of throughout the web site and inside copy.

SEM stands for search engine advertising and marketing, also referred to as paid search. Probably the most generally used paid search device is Google Advertisements.

By shopping for visitors that drives to the web site, we’re fast-tracking the positioning’s approach to the highest of the search outcomes, and hopefully rising gross sales.

We do that successfully by:

? Concentrating on geographic areas

? Creating advert campaigns that talk to the goal audiences in these areas

? Writing related advert copy that may entice and compel their audience to click on on the advert

? Monitoring frequently for clicks, impressions and conversions

SEM generally is a nice on-line advertising and marketing technique to ramp up on the time of a website launch; you’ll be able to then scale back your paid advert funds as you progress larger up within the natural search outcomes with search engine marketing.

We’re additionally sprinting ahead with an Instagram-centric social media marketing campaign that visually showcases their wholesome sleep options.

The method of bringing web site redesign concepts to life is a collaborative, iterative one. It takes correct planning, working with an expert advertising and marketing staff and testing and tweaking as you go!

It took numerous speaking and dealing collectively to get to the finalized Modern Sleep Options website. However we love the method, and we now have one other web site and rebranding mission to be pleased with!

To your corporation success,


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How We Rebranded, Redesigned & Redefined a Small Enterprise

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